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Aug 29
2008
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Getup.org.auPosted by Lisa Harvey in Web 2.0, technology, social innovation, Online Community, not for profit, government |
I heard this morning that Brett Solomon is leaving Getup.org. I'm a fan of Getup and how it uses technology to engage people. What strikes me most about Getup, and what I believe is the key to their success, is the focus of their vision. They do one thing - engage online activism - and the do it well.
The criticism of what I call micro-participation is that it only engages people in a way that does not take them out of their comfort zone - go online, make a comment, make a donation, get a bit angry, then get on with your life.
(warning: bleeting from a different generation) When I was an activist in my teenage years we wrote letters, by hand, to newspapers, letterboxed our local streets and went out on cold Tasmanian mornings for street protests or to get people to sign petitions.
Did we make any more difference than the 280k people on getup? Probably not. The powerful probably take as much notice of an online petition as they ever did of a 50kg signed one. We worked with what we had, and today's activists do the same. More complex tools for a more complex world.
What Getup has been able to do is to engage support and focus it on very specific issues. They take the power of the people online and concentrate it into clever, well thought out media campaigns.
The Getup agenda is designed by Getup management. Curiosly, it's not a very democratic process. Getup 'members' are really names on a mailing list without any participation in the direction of the organisation. I'm not suggesting that it shouldn't work this way, democracy can interfere with focus, but perhaps 'members' is not the ritht term. I wonder how will the direction of Getup will change as the team changes.
For me the best thing about Getup is their use of technology to engage people. Their site is clever, snappy, simple and easy to use. Multi-media is hugely important and their ads are often what people visit for. There isn't much complexity and so people don't have to learn much to stay engaged with the technology.
Good luck, Brett - I hope you have as much success with the next big thing.



